Pharmaceutical

The Pharmaceutical industry has gone through a period of consolidation resulting in companies with large product portfolios with production facilities around the world.

These large businesses mean bigger contracts with a bigger impact on customer service and revenues if products are out of stock.

Patents and legal rights for one product in one market may be different in another. Publically available market share data means companies will need to react prompty to changes in the market to take advantage. All these factors can be monitored and managed inside Reflex.

Price changes area common and companies need to monitor competitor activity and react quickly to stay ahead of the game. Reflex automatically uploads and analyses prices, monitoring margins and revenues as situations and markets alter.

Reflex Demand Planner can store all the elements of data required that might have an impact on the forecast. Continual adjustments can be made throughout the month reacting to the changing situation in the field.

Reflex Dashboard enables the users to identify the products that require attention and provides an action list to follow. Analysis of Revenue v Margin also identifies which products are contributing to the business more than others. Equally, critical factors that effect customer service can also be monitored.