Demand Planner
Reflex Demand Planning uses world-class multi-level business forecasting techniques, giving you time to better understand your markets and make more informed decisions.
Reflex dynamically analyses demand or sales history and calculates seasonality and trend to create a robust forecast.
The Best Fit tournament automatically tests every combination of algorithm and seasonality to determine the most effective profile with the lowest MAPE. (Mean Absolute Percentrage Error ‰) and highest accuracy. This algorithm is automatically used to project the forecast
Further customisation of algorithms is easy: simply drag the projection until you are happy with the results.
Events and promotions, including price changes, are easily defined and then added to the forecast.
Product launches are often notoriously difficult to predict. To make it somuch easier, use Reflex’s Launch Profiles, created from the launch history of similar products and applied to your new product launches. Then adjust the volumes for a perfect fit
Outliers are automatically detected separated from the seasonal peaks and then removed from demand history, resulting in a clean base forecast.
Sometimes you need to override the statistical forecast. In Reflex it could not be easier. Add market intelligence by volume or value, and then record a comment to make sure all users understand the change.